Slow Food for Thought...

“Defending the earth means safeguarding biodiversity, the landscape and farming. Those who haven’t seen the importance of farming haven’t understood anything!”
Carlo Petrini, Founder of Slow Food

Tuesday, March 13, 2012

Salone del Gusto & Terra Madre 2012

This year Slow Food will once again host its Salone del Gusto & Terra Madre events in Turin, Italy October 25-29, 2012. 

For the first time, Terra Madre will be combined with the Salone del Gusto to comprise one unified event that is open to the public. This means that in addition to selected Terra Madre delegates, everyone will have the opportunity to visit and experience this amazing event. 

About the Salone del Gusto & Terra Madre:

Every two years, Slow Food and Terra Madre communities from around the world come together to share their innovative solutions and time-honored traditions for feeding the planet in a good, clean, and fair way. Delegates from over 130 countries are selected by Slow Food to represent the important work being done in various regions of the world. Held concurrently with the Terra Madre conference, Salone del Gusto is the world’s largest artisanal food marketplace attracting over 200,000 visitors in 2010. It is an important opportunity for many small-scale sustainable producers from the Slow Food and Terra Madre networks to showcase their products and practices. Together, Terra Madre and Salone del Gusto is a unique forum about the future of food and farming. For those interested in attending, Salone/Terra Madre 2012 tickets will go on sale in late April/early May (with discounts for Slow Food members). Learn more about the Salone del Gusto & Terra Madre here. 

U.S. Delegation & Application Process:

A U.S. delegation representing all regions of the United States will be chosen by Slow Food's regional selection committees to participate in Salone/Terra Madre (and in Slow Food's International Congress, a meeting of Slow Food members & leaders to be held concurrently).

Terra Madre / International Congress delegate selection criteria:
  • Practice Slow Food values (delicious nutrition, environmental sustainability, social justice) with a global consciousness and citizenship;
  • Contributes to the food movement at the local, regional, national, or international level;
  • Is an active member, current partner, or potential collaborator with the Slow Food or Terra Madre network;
  • Represents our movement's diversity (geography, food heritage, age, race, class, gender);
  • Works to bring more people into the Slow Food movement;
  • Makes a commitment to give back to Slow Food at the campus, local, national, or international level (i.e., volunteer time, leadership, resources, donations, support, or collaboration) and;
  • Demonstrates leadership within Slow Food USA (applicable only to International Congress delegates).

If you are interested in applying to serve as a member of the U.S. delegation, please review the application guidelines and submit a completed application by April 1, 2012 APRIL 6, 2012.  Members of the U.S. delegation are eligible to receive accommodation and meals while attending the Salone/Terra Madre event. Airfare to/from Turin, Italy is the responsibility of each delegate. Learn more about Terra Madre eligibility requirements and complete the delegate application here.

Slow Food Northern Ohio has supported and participated in Terra Madre since it's inception in 2004. The Salone del Gusto and Terra Madre events offer a unique and valuable opportunity for farmers and producers who embrace the mission of Slow Food to connect and share with like-minded individuals from around the globe. If you know of local farmers, producers, local food advocates or other members of our food community who meet the eligibility guidelines and are interested in participating, please let us know so that we can encourage them to apply. Please also be aware that we expect this year's delegation to be significantly smaller than previous years in order to accommodate the growing number of Slow Food chapters across the U.S. as well the incredible interest in slow food and farming. 

Additional Opportunities for Artisan Producers:

Slow Food USA is also seeking food producers and artisans to represent the diversity of U.S. regional and cultural foodways to the international community at Salone/Terra Madre 2012. If you or someone you know is interested in being a vendor at Salone/Terra Madre, please read these guidelines or contact us for additional information. 

If we can answer any questions about the Salone/Terra Madre event or the application process, please feel free to contact us at  Additional information about the Salone del Gusto/Terra Madre event can also be found at and at

And of course, we'll keep you informed as plans for Salone/Terra Madre 2012 unfold.

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